Friendly Ad Tags: Built Friendly. Deliver Smarter.
Advertising Operations Intelligence

Built Friendly.
Deliver Smarter.

Built by people who lived the day-to-day challenges of digital advertising.

Launch faster.Catch problems earlier.Scale confidently.
What we do

We replace disconnected tools with one connected platform.

Bring creative production, validation, reporting, and campaign operations together in a single platform built for modern advertising teams.

AI Insights

Creative 2 is outperforming Creative 1 by 24%.
Consider increasing budget on Placement 3.
Shorter version may improve completion rate.

Live Analytics

Live · Updated just now
CTR0.56%
VCR81%
Impressions1.2M

Intelligent QA

Video File (MP4)
Bitrate
Resolution
Audio
VAST 4.2 Compliance
Validation complete

Heat Map

Video & Display
Biggest drop-off
at 00:14
0:000:150:300:451:00
Low attentionHigh attention
Scroll to explore more
The platform

Everything your campaign needs, in one place.

Click through to see how each part of our platform works.

Bring Your Own AI

Compatible with the AI you already trust.

We do not replace your AI. We connect to the AI your team already trusts.

Plug in OpenAI, Anthropic, Gemini, or Azure OpenAI. You choose the provider and hold the key. we send campaign context for analysis and bring the recommendations back in plain English.

  • Creative recommendations
  • Performance summaries & QA explanations
  • Delivery insights, without a data science degree

We don't replace your AI. We connect to it.

Video completion drops significantly after 15 seconds. Consider testing a shorter version of this creative.

Creative 2 is generating a higher completion rate than Creative 1. Consider shifting more delivery to the stronger version.

Live Analytics

Already live. Ready when you need it.

Delivery, creative health, engagement, and errors are visible the moment a campaign goes live, and available on your schedule too.

Watch performance update in real time, or set a reporting frequency and let it come to you. Hourly, daily, weekly, or a custom schedule, your choice.

  • Live delivery and performance, not end-of-week
  • Users can set reporting frequency such as hourly, daily, weekly, or custom
  • Errors explained, not just counted
99.9%Data Accuracy
< 1sLatency
Impressions
1.2M
+12%
Engagement
2.4%
+0.3%
CTR
0.56%
+0.04%
VCR
81%
Delivery, last 24hLive
Client Reporting

You control what the client sees.

No boring Excel files or static PDFs. Share only what each client needs to see, with live access or scheduled updates at the frequency they request.

  • One live link, always current
  • Selected metrics only, nothing extra
  • A client-safe view, never your internal dashboard
  • Hourly, daily, weekly, or custom reporting frequency
Agency
Client
Viewer locationsLive
Intelligent QA

Know it's right before it's live.

Finding out a creative failed spec after launch is the most expensive way to find out.

Every campaign is validated automatically against DSP-specific requirements: Yahoo, DV360, Magnite, StackAdapt, The Trade Desk, and more. When something fails, you get exactly what failed, why, and how to fix it. Where possible, we fix it for you.

  • Real-time validation, not a manual checklist
  • Specific failures: codec, resolution, bitrate, file size, and more
  • DSP not on the list? Build your own validation profile in minutes
  • One health score across the whole campaign
91
Placement 1
10 / 11 checks passed
Container format: MP4, meets spec
Resolution: 1920×1080, meets spec
Frame rate: 23.98fps not accepted. Needs 30fps
Audio codec & bitrate: within range
Validation Engine, ready for
+ Your own profile
Heat Map

See exactly where attention drops.

Works for video and display. A completion rate tells you what happened. Heat Map tells you where.

See where viewers stop watching or where users engage most. Heat analysis helps teams understand what is working and what needs to improve before the next creative version.

  • Full retention curve for video, not just a completion percentage
  • Engagement hotspots for display creative
  • Highest drop-off point flagged automatically
  • Feeds directly into your next creative revision
Retention, Creative 1Steepest drop at 0:14
0:000:150:30
VideoDisplay
Creative Management

One creative. Every version accounted for.

Creative doesn't live in a spreadsheet next to your trafficking plan. It should live with your trafficking plan.

Version creatives and manage every ad format from one record. Dynamic content can be managed across creatives and campaign placements without rebuilding everything from scratch.

  • Full version history, always
  • Dynamic content across creatives and placements, no rebuilding
  • Reuse a creative across placements without duplicating it
v2.0Ready
FormatPre-roll
v3.0Ready
FormatPre-roll
v4.0 · PrimaryLive
VAST4.2 · Inline
Placements6 active
Dynamic contentCreative + placement
Asset Library

Upload once. Launch everywhere.

One video becomes every campaign-ready asset you need: VAST tags, captions, and every version, connected to the original, automatically.

  • Video, VAST tags, and captions in one library
  • No duplicate uploads
  • Every asset traceable back to where it's actually running
English 🇺🇸Spanish 🇪🇸Portuguese 🇵🇹French 🇫🇷German 🇩🇪Japanese 🇯🇵+ more
MP4 · 1080p
VAST 4.2
Captions
Campaign-ready
3 more sizes
Campaign Management

Campaigns, placements, and budgets in one place.

Set the objective, the budget, and the delivery plan without switching tools to check if any of it is actually working.

Manage campaigns end to end: objectives, budgets, placements, and live delivery health, together.

  • One view for every active and archived campaign
  • Delivery health visible without opening a report
  • Placements organized by campaign, not by spreadsheet tab
70
Health
Placement 1
Placement 2
Placement 3
+ 6 more
Placement Creation

Thousands of placements. One upload.

Bulk-create placements from Excel. Every row gets validated before it publishes, and channel-ready placements get generated automatically.

  • One upload replaces hours of manual trafficking
  • Import validation with row-by-row error reporting
  • Built for campaigns with hundreds or thousands of line items
traffic_plan_q3.xlsx1,247 / 1,247
Placement 1
Placement 2
Placement 3
Placement 4
Placement 5
Multi-Channel Endpoints

One placement. Multiple channels. Ready.

From one placement, we can generate the endpoints needed for different DSPs and channels while keeping reporting connected. Performance can be reviewed individually by DSP or combined across the campaign.

View performance by individual DSP or across every connected channel.

  • No duplicate trafficking
  • No rebuilding tags per DSP or channel
  • Change it once, and every endpoint updates
Placement 1
One placement
Why Friendly

We replace fragmented workflows with one connected platform.

Built for modern advertising workflows and aligned with standards, we help teams validate, launch, monitor, and optimize campaigns with more confidence.

01

Build creatives faster. Create, upload, manage and version every creative in one place.

02

Launch campaigns faster using automated validation.

03

Gain visibility across assets, creatives, placements and campaigns.

04

Monitor campaign health in real time.

05

Scale confidently with enterprise-grade workflows.

See the difference
Traditional workflow
Multiple spreadsheets
Manual QA, creative by creative
Weekly reports, already stale on arrival
One tag built by hand, per DSP
Analytics kept separate from delivery
Guessing why delivery failed
Friendly Ad Tags
One platform, start to finish
Automatic validation, every campaign
Live dashboards, always current
One placement, every DSP endpoint
AI-powered recommendations, built in
Exact validation errors, with the fix
See your own campaign

See your own campaign.

01Upload a creative02Generate VAST endpoints03Run validation04Connect your AI05Share the live report

All in about fifteen minutes. No slides, just the product.

Thanks! We'll be in touch shortly to schedule your demo.