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Privacy Policy

Last updated: July 2026

Introduction

Friendly Ad Tags (‘Friendly Ad Tags’, ‘we’, ‘our’, or ‘us’) is committed to protecting the privacy of our customers, partners, platform users, and website visitors.

Friendly Ad Tags is an Advertising Operations Platform built to simplify the creation, validation, delivery, monitoring, and optimization of video and display advertising campaigns. Our platform helps advertisers, agencies, publishers, and brands manage creative assets, campaign delivery, quality assurance, analytics, reporting, AI-assisted workflows, campaign management, and advertising operations through one connected platform.

We strive to align with applicable privacy regulations, industry best practices, and relevant IAB standards. By using our website or platform, you agree to this Privacy Policy.

Information We Collect

We may collect information you provide directly, including your name, company, business email, phone number, support requests, demo requests, uploaded assets, campaign information, and communications. We also collect technical information such as IP address, browser, operating system, device information, usage data, and log files.

Platform Services

Depending on the services used, we may process video creatives, display creatives, creative assets, campaign configurations, placements, multi-channel delivery endpoints, validation results, analytics, reporting, heat analysis, AI-assisted recommendations, performance metrics, and troubleshooting information.

Bring Your Own AI

Friendly Ad Tags is compatible with the AI you already trust. Customers may connect supported third-party AI providers, including OpenAI, Anthropic, Google Gemini, Azure OpenAI, and future supported providers using their own accounts and API credentials. Friendly Ad Tags does not provide or replace these AI services.

Creative Validation

Friendly Ad Tags automatically validates creative assets against supported DSP requirements, campaign rules, and applicable IAB standards for both display and video advertising. Validation assists customers but does not replace their responsibility to review campaign content.

Cookies

We use cookies and similar technologies to maintain platform functionality, remember preferences, improve security, analyze usage, and support reporting and analytics.

How We Use Information

We use information to operate the platform, validate creatives, generate campaign endpoints, provide analytics and reporting, generate AI insights, improve workflows, provide customer support, secure the platform, and comply with legal obligations.

Campaign Data and Ownership

Customers retain ownership of their creative assets, uploaded files, campaign data, reports, and advertising content. Friendly Ad Tags stores and processes this information only to provide requested services.

Data Sharing

We do not sell personal information. We may share information with cloud providers, infrastructure providers, analytics providers, technology partners, customer-selected AI providers, and legal authorities when required by law.

Third-Party Platforms

Our platform integrates with DSPs, SSPs, analytics providers, AI providers, and other advertising technologies. These services operate independently and have their own privacy policies.

Data Security

We implement reasonable administrative, technical, and organizational safeguards, including encryption in transit where applicable, authentication, access controls, monitoring, and least-privilege practices.

Data Retention

We retain information only as long as necessary to provide services, comply with legal obligations, resolve disputes, and fulfill contractual commitments.

International Transfers & GDPR

Where applicable, we implement safeguards for international transfers and process personal information in accordance with GDPR and other applicable privacy laws.

Your Rights

Depending on your location, you may have rights to access, correct, delete, restrict, object to processing, request a copy of your information, or withdraw consent.

Children's Privacy

Our services are intended for business use and are not directed to children under 13.

Changes

We may update this Privacy Policy from time to time. Updated versions will include a revised Last Updated date.

Contact

Friendly Ad Tags
Privacy & Data Requests: privacy@friendlyadtags.com
General Inquiries: hi@friendlyadtags.com
https://friendlyadtags.com

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