Last updated: July 2026
Welcome to Friendly Ad Tags. These Terms of Service govern your access to and use of the Friendly Ad Tags website, platform, products, and services. By accessing or using our services, you agree to these Terms. If you do not agree, please do not use the platform.
Friendly Ad Tags is an Advertising Operations Platform that helps agencies, advertisers, publishers, and brands simplify creative validation, campaign management, multi-channel delivery, analytics, reporting, AI-assisted workflows, and advertising operations. The platform supports industry standards, including applicable IAB specifications for both display and video advertising.
You must be at least 18 years old and authorized to act on behalf of yourself or your organization to use the platform.
You are responsible for maintaining the security of your account credentials and for all activity that occurs under your account. Please keep your information accurate and up to date.
You agree not to misuse the platform, interfere with its operation, distribute malicious content, attempt unauthorized access, or use the services in violation of applicable laws, advertising standards, or contractual obligations.
You are responsible for the creative assets you upload, advertising claims, destination URLs, tracking implementation, required permissions, and compliance with applicable laws and platform requirements. Friendly Ad Tags does not review or approve advertising claims.
Our validation tools are designed to help identify compatibility issues with supported DSPs, channels, campaign settings, and applicable IAB standards. Validation results are provided as guidance and do not replace your own review or approval process.
Friendly Ad Tags is compatible with the AI you already trust. Customers may connect supported third-party AI providers using their own accounts and API credentials. You remain responsible for your AI provider account, billing, API usage, prompts, outputs, and compliance with your provider's terms. Friendly Ad Tags does not own or operate these AI services.
The platform may generate placements, endpoints, campaign configurations, and reporting for multiple DSPs and channels. Campaign delivery remains subject to the technical requirements and availability of third-party platforms.
Friendly Ad Tags provides reporting, analytics, AI insights, and heat analysis to help customers understand campaign performance. Reports are intended as operational tools and should not be considered financial or billing records unless otherwise agreed in writing.
Friendly Ad Tags retains ownership of the platform, software, branding, documentation, and related intellectual property. Customers retain ownership of their creative assets, campaign content, uploaded files, and data.
Our platform integrates with DSPs, SSPs, analytics providers, cloud providers, and AI providers. These services operate independently and are governed by their own terms and privacy policies.
We continually improve the platform and may add, update, modify, or discontinue features, integrations, supported standards, or workflows to improve security, reliability, compatibility, and user experience.
The platform is provided ‘as is’ and ‘as available’. While we work hard to provide reliable services, we cannot guarantee uninterrupted availability, campaign performance, revenue outcomes, or compatibility with every third-party service.
To the maximum extent permitted by law, Friendly Ad Tags will not be liable for indirect, incidental, special, consequential, or punitive damages arising from the use of the platform. Our total liability will not exceed the amount paid for the applicable services during the twelve months preceding the claim.
We may suspend or terminate access if these Terms are violated, payment obligations are not met, continued access presents security or legal concerns, or services are discontinued.
These Terms are governed by the laws of Portugal unless otherwise required by applicable law.
Friendly Ad Tags
General: hi@friendlyadtags.com
Privacy & Legal: privacy@friendlyadtags.com
https://friendlyadtags.com